Archive notice: This article was originally published on January 9, 2015. Links and embedded videos are preserved as part of the historical record.
All ideas fly high – innovative business people seeking success fly with Virgin Atlantic, because an idea is nothing until it has been implemented. The VFX team at MPC had three weeks to create the effects.
Director Sam Brown placed emphasis on high-quality sets and had the interiors of a hotel and the UN building recreated.
Considerable time was invested in the concept art for the two tigers, because their threatening posture symbolises the protagonist’s obstacle-filled journey on his path to success. The lighting of the scene supports this emotional effect and was also previsualised. The CG statue at the beginning is a reminiscence of the Lincoln Memorial – adapted to the business world.
The crowd software Miarmy was used for the masses of people in the metropolises of London and New York.
Credits
Agency: adam&eveDDB
Agency Producer: Panos Louca
Creatives: Richard Brim & Daniel Fisher
Production Company: Rogue Films
Director: Sam Brown
Production Company Producer: James Howland
DOP: Tom Townend
Editor: Amanda James @ Final Cut
VFX: MPC
VFX Producer: Jamie Loudon
Executive Producer: Jonathan Davies
CG Supervisor: Carsten Keller
2D Supervisor: Ryan Knowles
Grade: MPC
Colourist: Mark Gethin
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