Archive notice: This article was originally published on July 9, 2007. Links and embedded videos are preserved as part of the historical record.
This is the result of the analysis by the trade magazine media&marketing and the media research company Nielsen Media Research, which provide a weekly overview of the latest product and media developments in the advertising market – based on Nielsen daily data for television and consumer magazines.
In the week’s top product ranking, the first four places are occupied by the telecommunications sector: In calendar week 26, the Base 2 summer flat rate tariff from E-Plus, with an advertising volume of 1.7 million euros, is number 1 on the hit list. The flat rate offers customers the option of making unlimited and free calls to landlines, Base and E-Plus for 20 euros instead of 25 euros per month. Second place is occupied by the T-Mobile Relax XL tariff. T-Mobile Germany invested 1.6 million euros here to draw customers’ attention to its mobile product – e-mailing and surfing while on the move and using the included minutes to call all networks. With 1.5 million euros in advertising investment, Vodafone live occupies third place in the week’s product ranking. The product advertises to consumers with the statement that they can surf at a fixed price with Vodafone’s flat rate. The T-Com headquarters in Bonn also advertised its T-Com T-Home tariff this week with 1.5 million euros and promoted that this tariff would in future cover all of the consumer’s communication needs in the home. As the only non-telecommunications product, the Rewe retail chain, which was advertised with 1.4 million euros, holds its own in the product ranking. Under the slogan “Germany Tries Something New,” various Rewe products were advertised in the retail chain’s commercials.
