Archive notice: This article was originally published on July 20, 2007. Links and embedded videos are preserved as part of the historical record.
Eurosport benefited to a greater extent than Sat.1 from the public-service broadcasters’ withdrawal from live reporting. Viewer numbers climbed to 940,000 television viewers on Thursday. The market share amounted to a very good 8.9 percent. In the advertising-relevant group, 330,000 viewers produced a market share of 8.1 percent.
After another doping scandal, ARD and ZDF withdrew from the live broadcast on Wednesday (DP reported). The two channels achieve an average market share of 13.5 percent for reporting on the first through ninth stages. In 2006, they achieved an average market share of 13.0 percent during this period. The most-watched daily broadcast so far was the eighth stage. 2.42 million cycling enthusiasts (21.2 percent market share) watched the ARD broadcast of the race between Le Grand Bornand and Tignes on July 15, 2007.
Further links:
- ZDF statement