Archive notice: This article was originally published on July 24, 2007. Links and embedded videos are preserved as part of the historical record.
He succeeds Dr. Hans Pusch, who was Head of RTL Media Research until his retirement in January 2007.
Florian Ruckert, Managing Director Marketing IP Deutschland: “I am pleased to represent the interests of the RTL channel family in the AGF with immediate effect. Our work there ensures the continuously high quality of quantitative television research. In the coming months, our focus will be in particular on new reception options such as Internet and mobile: How can television use be recorded and reported there.”
Arbeitsgemeinschaft Fernsehforschung (AGF) is the association of ARD, ProSiebenSat.1, RTL and ZDF. The aim of AGF is the further development of quantitative television audience research in Germany. The highest decision-making body is the board, to which each AGF member sends a representative. Advertisers and agencies are also represented by delegates with voting rights. The board is supported in its work by the office established in 1997.
