Archive notice: This article was originally published on July 24, 2007. Links and embedded videos are preserved as part of the historical record.
Jürgen Meschede, the current editorial director of “Sat.1 Breakfast Television”, takes over the management of the new central editorial office.
The new central magazine editorial office will consist of the current Breakfast Television editorial office and 24 new positions. Specifically, this means that employees of Sat.1 Boulevard TV GmbH (current producer of “BLITZ”) will receive offers from Sat.1 for the new central editorial office. Some employees of Sat.1 Berlin Regional GmbH & Co. KG (previous producer of the discontinued magazine “Sat.1 in the Evening”) will also receive offers from Sat.1 for the new central editorial office.
The formation of the central editorial office will be completed by October. “BLITZ” in its current orientation will be produced until mid-October. The new “BLITZ” then launches and comes from the central editorial office. Discussions about terminating employment at the end of the year will be held with the employees who do not receive offers from Sat.1 for the central editorial office. In addition, the central editorial office is developing a concept for the possible extension of Breakfast Television by another hour from 2008.
On the person: After his business high-school diploma and political-science studies, Jürgen Meschede initially worked as a freelancer at RIAS, MDR and 104.6 RTL. He has worked for Sat.1 since 1993. He was initially a news editor on Breakfast Television, from 1997 to 2000 duty editor and deputy editorial director. He subsequently took over management of Breakfast Television. Jürgen Meschede has expanded the format’s position as market leader in the morning. The magazine now broadcasts 4 1?2 hours daily. Breakfast Television, extended by one hour since January, achieves outstanding market shares. In July to date, the format has an 18.6 percent market share among 14- to 49-year-olds.
