IFA 2007: Paramount and Mitsubishi Electric Present Blockbusters in Full HD

Paramount is represented at IFA 2007 with no fewer than four cinemas. Paramount partner Mitsubishi Electric is showing HD-DVD and Blu-ray film highlights such as “Das Parfum”, “Dreamgirls”, the “Mission Impossible” trilogy or “World Trade Center” in special screening rooms – around the clock and in Full HD quality. Real cinema fans should therefore under no circumstances miss a visit to the Mitsubishi stand. Especially since there is also a daily chance to win a Mitsubishi HC1100 home-cinema projector.

Archive notice: This article was originally published on August 10, 2007. Links and embedded videos are preserved as part of the historical record.

The largest of the four Paramount cinemas at IFA has more than 30 seats. A Mitsubishi HC6000 high-end projector with Full HD LCD panels, ultra-deep black-level reproduction and a contrast ratio of 12,000:1 ensures excellent and true-to-life reproduction in cinema quality. And in the three other cinemas too, current blockbusters and film trailers in Full HD reproduction quality can be admired continuously. A display at the stand provides information about the start times. Anyone who is nevertheless late can help themselves free of charge at the popcorn machine in the foyer during the waiting time. Every day at 4 p.m. then the final highlight of the day – a viewer from the audience reaches into the raffle drum and draws the winner of the daily lottery game, who may take home an HD-ready certified HC1100 home-cinema projector.

All four Paramount cinemas and the Mitsubishi trade-fair stand can be found at IFA in Hall 26a, Stand 201/202.