Archive notice: This article was originally published on August 21, 2007. Links and embedded videos are preserved as part of the historical record.
Simply drink it empty and stack it away? That is over now! We are talking about the beer crate: A video clip competition by the company adduce turns a boring everyday object into an “object of innovation”: Great ideas for the expanded use of beer crates are being sought. The core question is: What can you do with a beer crate? What can be added to it?
The suggestions so far are varied and have stopped at nothing: From the alcohol-level test device, which is conveniently integrated into the beer crate, to the “Blauspiegel” (Anyone who looks into it can see how drunk he already is), everything has been included. A decent amount of prize money awaits the winners of the video clip competition: That will then be enough for more than one (full) beer crate!
CRAZY AWARD is an Internet platform on which video clip competitions on a wide variety of subjects have been conducted with great success since April 2007. The competitions are organised by companies that want to make both themselves and their products and services known to a broad public. These companies also provide the prize money. The video clips received are evaluated by a three-person jury. The portal is based on a cooperation between the Cologne web agency GREAT RIVER MEDIA and Neuss-based mertes-group management services. Both companies have set themselves the goal of promoting the potential of creative video clip directors.
Further Links:
- Crazy Award
