Archive notice: This article was originally published on October 16, 2007. Links and embedded videos are preserved as part of the historical record.
Google continues to be the worldwide leader in terms of online search. As current surveys by comScore, more than half of all search queries in the month of August went to websites of the Internet giant. In total, the Google offerings recorded 37 billion queries during the survey period. 31 billion of them ran via the Google search engine, six billion via the video platform YouTube. The Internet provider Yahoo made it to second place – albeit by a clear margin – with 8.5 billion search queries. Third place in August went to the Chinese search engine Baidu.com, which recorded 3.2 billion queries. 2.1 billion accesses went to Microsoft sites and around two billion to websites such as Naver.com from the Korean company NHN.
“The most heavily used Google offerings are first the classic Google search, then Google-Earth – both internationally and in the German-speaking region – as well as Google Maps,” says Kay Oberbeck, spokesperson for Google Northern Europe, in response to an inquiry from pressetext. Google currently records more search queries worldwide than all other major search engines combined. The fact that more and more Asian offerings are also found in the rankings shows that online search has become a global phenomenon, says Bob Ivins, Executive Vice President International Markets at comScore.
In total, there were 61 billion search queries worldwide last August from 750 million Internet users over the age of 15. That corresponds to 95 percent of all Internet users. According to comScore, these users searched for something on the Web an average of 80 times per month. Accesses from public places such as Internet cafés as well as from mobile devices (mobile phone, PDA) were not taken into account.
If one looks at the individual regions, Africa and the Middle East still bring up the rear. So far, there are the fewest Internet users in these areas. At the very top, on the other hand, are Asia-Pacific regions. Around 20 billion search queries from 258 million Internet users originated there in August. Behind them is Europe with 18 billion search queries from around 210 million Internet users. North America accounted for 16 billion queries from 206 million users
