Archive notice: This article was originally published on November 20, 2007. Links and embedded videos are preserved as part of the historical record.
Frogster Interactive Pictures, co-producer of Speedball 2 – Tournament, and IGA Worldwide, the largest independent in-game advertising company, have signed an exclusive agreement to equip the action sports game with perimeter advertising and other advertising spaces in the game. In addition to context-dependent stadium spaces within the game arenas, IGA Worldwide also brokers sponsors for tournament events and in this way takes account of the rapidly growing interest in multiplayer gaming
and e-sports. In addition, IGA Worldwide gives advertising partners the opportunity to sponsor in-game elements such as team skins or team tags and in this way make valuable content available to players free of charge.
IGA Worldwide also furnishes the game center for Speedball 2 – Tournament with branded content. On the innovative community and multiplayer platform, players will be able to receive sponsored add-ons such as new team skins or mods in the medium term, the marketing of which IGA likewise takes care of.
With an existing fan base of more than two million gamers, IGA Worldwide thus expands its leading, self-built Radial advertising network to more than 50 game titles and thereby generates a reach of more than eleven million active users.
„We could not pass up the opportunities for brand advertising within the game”, says Dirk Weyel, COO of Frogster. „Sponsored tournaments and spaces marked with brand names make a sports game even more realistic. In Speedball 2- Tournament, the matches take place in huge, futuristic 3D arenas with context-dependent perimeter advertising – exactly like in real life!”
Weyel adds: „We chose IGA Worldwide not only because of their proven technology, but also because the company understands our game and the importance of the gaming experience. Together we will create the environment and relevance for advertising insertions in order to achieve the maximum effect, especially for technology brands, lifestyle products for men or gadgets.”
„Speedball was one of the first mega-hits of the computer game industry, which sold more than two million copies and across more than ten different platforms”, says Justin Townsend, CEO and co-founder of IGA Worldwide. „Advertising insertions in the PC revival offer advertisers an
innovative way to address a loyal and brand-oriented target group. The dynamic integration of the spaces enables advertising that is always up to date and strongly centered on the target group. Speedball 2 – Tournament thus delivers brand manufacturers a double advantage: It reaches both those who still remember the original and the young, male gamer generation.”
Further links:
- IGA Worldwide
