Archive notice: This article was originally published on January 3, 2008. Links and embedded videos are preserved as part of the historical record.
With an average market share of 1.1 percent (January to December 2007) in the commercially relevant target group of 14- to 49-year-olds, N24 was able to repeat its record market share from last year.
News channel with the most viewers.
The channel’s net reach increased by a further 420,000 viewers aged three and over to an average 6.06 million viewers per day. This also makes N24 the news channel with the most viewers in Germany in 2007. In the target group of 14- to 49-year-olds, N24 also increased its reach in 2007 and reached an average 3.14 million viewers per day from January to December. This corresponds to an increase of 120,000 daily viewers compared with the previous year.
In December with 1.2 percent market share
In December, N24 achieved a monthly market share of 1.2 percent in the target group of 14- to 49-year-olds. Net reach was 6.70 million daily viewers aged three and over. This corresponds to an increase of 460,000 viewers over the same month of the previous year.
First time ahead in advertising revenue
The further expansion of stock-market and business reporting, as well as global events such as the G8 summit in Heiligendamm and the broadcast of the “Live Earth” concerts, helped N24 further strengthen its profile as Germany’s leading news channel. In 2007, N24 was also number one among news channels in gross advertising revenue for the first time and justifies the advertising market’s trust through further increases in reach.
Expansion into Europe’s most modern news channel
N24 will be expanded into Europe’s most modern news channel in 2008. To this end, at a new location in Berlin Mitte the channel is implementing a new technical platform that connects TV and multimedia editorial teams and provides digital production systems meeting the most modern requirements.
New online site launches at the end of January
The first visible step on this path is the launch of the new N24 online offering. The relaunch of “N24.de” is planned for the beginning of 2008. The news channel’s new online presence offers a greatly expanded video offering and a completely redesigned media centre with many new opportunities for users to obtain current information and offer videos and their own content online themselves.
