Antonie Gärtner has taken over as head of marketing at JVC Professional Europe Ltd., based in Friedberg, Hesse. She succeeds Oliver A. Helfrich, who previously held the position and has moved to competitor Sony.
Gärtner, 25, studied media computing at the Friedberg University of Applied Sciences for five years. Before joining JVC, she worked as marketing manager for digital signage at Screen. New Technologies GmbH. According to JVC, her broad and well-founded IT knowledge makes her well qualified to strengthen the marketing team.
Gärtner’s responsibilities include planning and organizing trade fairs, exhibitions and roadshows; developing and implementing marketing and advertising activities; and preparing and carrying out product-related sales-support measures. Another focus will be supporting press and media representatives as their point of contact.
