MACKEVISION delivers keynote at CgAM Conference

Archive notice: This article was originally published on March 6, 2008. Links and embedded videos are preserved as part of the historical record.

MACKEVISION Medien Design GmbH, specialists in 3D visualisation and Computer Generated Imaging (CGI), is taking part as sponsor, exhibitor and speaker at the international CGI conference “CgAM”. The CgAM Conference is a new global networking event for leading representatives of the CGI industry and offers engineers, creative and product designers, advertising agencies, multimedia companies, marketing departments and providers an ideal platform for communication and encounters. At the event, industry experts will demonstrate the benefits and possibilities of using CGI, present innovative technologies and tools and exchange practical experience. What potential does CGI offer business and industry, and how does computer-generated imaging influence the processes involved in producing image content for print media, TV and the Internet? Participants and organisers of the CgAM Conference will explore these and other questions on March 10 and 11 in Hollywood, California/USA. The conference will be accompanied by varied presentations and demonstrations of numerous productions for leading manufacturers in the automotive, aerospace, consumer goods and entertainment industries.

On March 11, MACKEVISION Managing Director Armin Pohl will speak together with Heiko Wenczel, Manager Digital Division USA at MACKEVISION’s Detroit office, on “A Whole New World; Creating Virtual Sets”. The presentation focuses on how companies can effectively meet the growing demand for high-quality image content while ensuring maximum flexibility in its use. Visitors will also gain valuable insights into how potential can be activated within CGI productions, process efficiency increased and workflows within the “client – production company” partnership coordinated optimally.

In addition to the keynote, MACKEVISION will demonstrate the broad spectrum of its service portfolio and the possibilities of today’s CGI technologies at its exhibition stand and dedicated demo points. During the event, multiple innovation-award winner MACKEVISION will present its latest product development, “F_Box”, a revolutionary Content Creation & Distribution System. The technology underlying “F_Box” was first used in-house at MACKEVISION to produce the BMW X6 web special and the web special for Volkswagen’s new Scirocco.

Further links:

• CgAM Conference