Archive notice: This article was originally published on May 25, 2008. Links and embedded videos are preserved as part of the historical record.
Peter Alderath has held various sales positions at Avid Technology in Germany since 1996. Most recently, as the responsible Sales Manager, he managed the direct and indirect sales of the market leader in tools and solutions for creating, managing and distributing digital media. In this role, Alderath handled both the post-production product portfolio and the entire area of larger broadcast projects.
“Avid stands for quality, performance and added value,” explains Peter Alderath. “Above all, we see ourselves as partners to our customers. With our system solutions and services, we meet customer requirements in a demanding industry subject to rapid and constant change. That also defines our motto: we do not just want to meet the expectations placed on us, but also go beyond them to achieve the important extra of complete customer satisfaction.”
Peter Alderath, 40, studied business administration at the University of Trier, specialising in sales and marketing, and graduated as a Diplom-Kaufmann.
