Sony Professional World 2009 will take place in February and present Sony systems for broadcast, presentation, digital signage and simulation.
The event positions Sony as a systems supplier across professional imaging applications, from high-end cameras in simulated studio and film-set environments through retail displays to a 3D telepresence system. Product presentations, application scenarios and individual project consultation from the Sony Professional Solutions team will be offered in Cologne, Berlin and Munich.
Up to five guest specialists will join Sony Professional management in each city to discuss innovations, trends and technologies related to the product exhibition.
Cinematographer Michael Ballhaus will discuss digital cinematography and the film project In Berlin at the Cologne and Berlin stops. Television-production sessions include Broadview TV’s Leopold Hoesch in Cologne; Bavarian Broadcasting’s Birgit Niehaus in Munich on the broadcaster’s XDCAM format decision; and Professor Dr. Peter Holleczek of the University of Erlangen-Nuremberg in Munich on networked production. Frank Meißner and Christoph Kloth of N24 will discuss the broadcaster’s technical realignment and studio conversion in Berlin. Ingolf Rehfeld, international sales director at Realtime Technology AG, will demonstrate computer-simulation applications, including real-time 3D visualization, in Berlin and Munich.
Jens Lönneker, managing director of market and media research institute rheingold, will discuss shopping psychology and point-of-sale technology in Cologne and Berlin. Metro Group’s Dr. Gerd Wolfram will present retail technology and digital signage in Cologne. Ulrich Spaan of EHI Retail Institute will discuss its IT Trends in Retail 2010 study in Munich, while consultant Achim Fringes and Absolutweb’s Stefan Drude will address point-of-sale digital signage there. Jörg Pieper will present developments in Sony Professional’s solutions business at all three events.
Sony Professional World is open from 9:30 AM to 6:00 PM. Registration and information are available at http://www.sonybiz.net/professionalworld.
Dates and venues
February 10, 2009: EXPO XXI, Gladbacher Wall 5, 50670 Cologne
February 12, 2009: Sony Deutschland GmbH, Kemperplatz 1, 10785 Berlin
February 17, 2009: Wappenhalle, Konrad-Zuse-Platz 8, 81829 Munich
Further links:
- Further information and registration
