Archive notice: This article was originally published on June 25, 2009. Links and embedded videos are preserved as part of the historical record.
At the two-day “Digital Cinematography” industry event opening today in Munich, Sony is presenting the new PDW-F800 camcorder, recently unveiled at NAB, together with the established PDW-700—both from the XDCAM range. As a high-end film camera, the company is showing the CineAlta F35. Features including a PL lens mount, Super 35mm CCD sensor and variable frame rates up to 50 fps are designed to work together to create the “optimum cinematic look.” Together with the SWR-1 HDCAM-SR recorder, the camera offers the technical and mechanical flexibility filmmakers need today, the company says.
As part of its appearance at “Digital Cinematography,” where Sony is the main sponsor, the company is also organising workshops and talks. The workshops cover technical developments, legal principles and commercial marketing opportunities in digital cinematography. Sony Product Manager Gisbert Hochgürtel speaks today, Thursday, on digital cinema production with Sony CineAlta cameras. He demonstrates the capabilities of the new high-end F35 and F23 cameras and the SWR-9000, comparing films shot with them with the results of analogue 35mm film production. Also today, Oliver Frehse and Patrick Hurst, both Marketing & Synch Managers at Sony, provide information on rights clearance and film-music licensing. This workshop is aimed at cinema, industrial and advertising filmmakers seeking answers to fundamental questions about film-music rights.
On Friday, June 26, Oliver Pasch, Head of Digital Cinema Europe at Sony, discusses current technical developments and commercial strategies for 4K in his talk “Digital Cinema and 4K.” Sony remains the only manufacturer of 4K cinema projectors. On the same day, Sony Product Manager Claus Pfeifer speaks at the “File-based Workflow—Backup, Archive and Restore” symposium about archiving networked HD production with XDCAM. The symposium takes place in the specially created Sony Lounge and involves various “Digital Cinematography” partners.
The results of digital-cinema technology can be seen throughout the event in a dedicated screening room, including excerpts from Michael Ballhaus and Ciro Cappellari’s film “In Berlin,” presented at the Berlinale. The film was shot with an F23, the first camera in Sony’s CineAlta range.
“Digital Cinematography” takes place once a year in Munich. The two-day event is organised by Gerhard Baier (Band Pro Munich GmbH), Martin Ludwig (Ludwig Kameraverleih GmbH) and Martin Kreitl (MKMedia Production). It examines the technical, creative and commercial development of digital cinema, with a focus on exchange among film and media professionals.
Further Links:
- Digital Cinematography 2009
