Nvidia Presents 3D-Blu-ray Playback Solution

Nvidia demonstrated 3D-Blu-ray playback of content encoded with the AVC Multi-View Codec (AVC-MVC), and emphasized the importance of 3D-Vision glasses and compatible monitors.

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Nvidia, the graphics card maker, predicts that 3D entertainment will grow significantly in 2010 across gaming, photography, web browsing, and cinema. Together with its partners, Nvidia announced solutions intended to make 3D experiences possible at home. They aim to deliver quality that today is usually only found in theaters.

Nvidia’s 3D- Blu-ray solution includes a PC with a GeForce GPU, Nvidia 3D-Vision shutter glasses, and a new 1080p 3D LCD from Acer. The goal is to show consumers the kind of home entertainment experience they can expect from 3D Blu-ray playback. Even before the Blu-ray Disc Association has formally announced the 3D-Blu-ray specification and before the upcoming CES in January, Nvidia has worked with leading playback software developers such as Arcsoft, Corel, CyberLink, and Sonic to ensure smooth playback support for 3D-Blu-ray content.

Over recent weeks, Nvidia has successfully demonstrated playback of 3D content encoded with the AVC Multi-View Codec (AVC-MVC). AVC-MVC is widely expected to become the Blu-ray 3D encoding standard. With selected Nvidia GPUs—including the GeForce GT 240 and next-generation GF100 GPUs based on the Nvidia Fermi architecture—encoded content can be decoded in real time. PCs with GeForce GPUs and Nvidia 3D-Vision shutter glasses are also an ideal platform for watching 3D-Blu-ray films and photos, as well as for playing more than 400 PC games that already support the 3D-Vision technology.

“3D-Blu-ray will be the leading format for home 3D movie playback,” said Alice H. Chang, CEO of CyberLink. “PowerDVD Ultra and Nvidia 3D Vision will give film fans the perfect platform for an immersive 3D movie experience.”

To watch future 3D-Hollywood blockbusters at home, a 3D-Vision-compatible monitor is required. Major display makers are expected to launch compatible 1080p HD (1,920 x 1,080 and 120 Hz) devices in 2010, beginning with Acer’s new LCDs GD245HQ and GD235HZ.

Nvidia will present the 3D-Blu-ray playback solution using GeForce GPUs and Nvidia 3D Vision at CES in Las Vegas from January 7 to January 11, 2010 (South Hall 4, Booth 35912).