Archive notice: This article was originally published on October 22, 2010. Links and embedded videos are preserved as part of the historical record.
The industry predicts that almost 50% of televisions will be 3D sets by 2014, while sales figures for 2010 so far amount to only around 2% of consumer devices. The reasons that emerged from surveys for this weak demand are quite simple: there is no 3D content that convinces consumers, and the devices are too expensive to buy.
Furthermore, the figures for accessory glasses sold are even more telling: on average, there is one pair of glasses per television and no additional shutter glasses. This can now be interpreted to mean that previous 3D-TV buyers are either mainly single, or that the first pair of glasses and the stereoscopy it made possible were never impressive enough for two people to want to watch at the same time.
Further links:
- All results of the study