Face Cream Ad VFX

The VFX studio Important Looking Pirates from Stockholm created an astonishing macro shot and a VFX tear for a face cream commercial.
3D wireframe model of a human face

Archive notice: This article was originally published on December 5, 2013. Links and embedded videos are preserved as part of the historical record.

The 30-second commercial is for Aco face cream products. First, here is the complete spot:

Aco face from Important Looking Pirates on Vimeo.

Important Looking Pirates worked on a macro shot of the lead actress’s eye, from which the camera slowly pulls out. To do this, the team had to mix different takes of the camera pullback. They also added textures and 3D work in the macro part of the camera movement. The material was then projected onto a CG double.

Aco face making of from Important Looking Pirates on Vimeo.

You can find all further information about Important Looking Pirates from Sweden here.