Archive republication: This article was originally published on 14 April 2021. It has been translated into English and lightly updated for clarity while preserving the original reporting and context.
Animation Production Days 2021
The 2021 Animation Production Days conference examined the outlook for Europe’s animation industry. The online programme considered how the sector had navigated the previous year and which opportunities might emerge after the pandemic.
Case Studies and Market Trends
The first conference strand, “Enable! Case Studies and Market Trends,” was moderated by Professor Lilian Klages and streamed from the FMX studio in Ludwigsburg on 6 May 2021.
Edward Noeltner of Cinema Management Group used Ainbo: Spirit of the Amazon to discuss the Latin American animation market and the prospects for collaboration between European and Latin American producers. The film was a Peruvian-Dutch co-production.
A second case study focused on transmedia storytelling. Students from Filmakademie Baden-Württemberg presented their cyberpunk project Neoshin.
Content Briefing Session
The Content Briefing Session was streamed from the Stuttgart International Festival of Animated Film studio on 7 May 2021. Christophe Erbès interviewed commissioning representatives about demand for animated content: Janine Weigold from Netflix, Patricia Hidalgo from the BBC, Orion Ross from The Walt Disney Company and Jens Ripke from ZDF.
The conference was shown through the festival’s Online Pro area, with the first strand also included in FMX’s online programme. Historical project and participant information remains on the Animation Production Days website. Readers should check current event information before making attendance or commissioning plans.
