Archive notice: This article was originally published on July 31, 2007. Links and embedded videos are preserved as part of the historical record.
The Association of German Advertising Film Producers e.V. (VDW) is extending the submission deadline for the VDW AWARD 07 by two weeks. Anyone who was involved in the production of an advertising film in the past year now has until August 17 to apply with his film for one of the renowned ‘Hattos’.
The VDW AWARD – awarded since 2002 in a total of 15 categories – also honors, among other things, the best university advertising film. ARRI Commercial is once again sponsoring a prize for this category: The student advertising filmmakers who win the ‘Hatto’ may make use of services worth more than 10,000 euros at ARRI. The ceremonial awards presentation takes place on September 29 in Frankfurt am Main.
“The young filmmakers have great creative potential that the film industry – in its own interest – should appropriately promote”, Philipp Bartel, Head of Postproduction Commercial at ARRI, says with conviction. Emerging talent does not lack extraordinary ideas, but rather the financial means to implement them.
“Young talents benefit twice over from the combination of honorary and material prize”, states Uta-Sabine Haerlin, Managing Director of the VDW in Hamburg: “That is why we hope that as many young advertising filmmakers as possible will still use the extended deadline and participate in the VDW AWARD.”
Every year, well over 1000 advertising films for cinema and television are produced in Germany, which are also increasingly gaining international recognition. To take account of this development, the Association of German Advertising Film Producers e.V. (VDW) has organized the VDW AWARD since 2002. The VDW, based in Munich/Hamburg, was founded in 1966; according to association information, its currently 38 members represent around 75 percent of the nationwide advertising-film production volume.
