Archive notice: This article was originally published on October 29, 2007. Links and embedded videos are preserved as part of the historical record.
The division focuses on providing and supporting Autodesk software and related solutions for resellers and is aimed primarily at engineering, architecture and design users.
Appel on his appointment: „I am delighted to join Tech Data at this exciting time. Major economic development is currently taking place throughout Europe, and with a range of vertically focused solutions specifically for the requirements of professional designers and developers, Autodesk will significantly expand its business. With its wide-ranging capabilities and enormous resources, Tech Data is in an ideal position to enable the company to realize its potential in the coming years and to support resellers in developing their profitable CAD business.“
The experienced CAD professional has been active in the industry for more than 25 years and has extensive experience in the CAD market. He worked for Autodesk in Europe for 11 years in senior positions; after starting in 1990, he was initially responsible for its activities in Switzerland before building up Autodesk’s business in Portugal, Greece, Turkey and the Middle East. In 1995, he took over all Autodesk marketing in the EMEA region and later additionally headed the architecture, engineering and construction business for Autodesk EMEA.
Before starting at Tech Data, Appel worked for three years at Progress Software as Managing Director for the Germany, Austria and Switzerland region. During this time, he contributed a large part to the successful transformation of the business division in the region and became an important player in infrastructure technology and the enterprise application market.
His other positions included important management positions at developers of management information systems for the automotive industry and discrete manufacturing as well as various fields of activity at Digital Equipment Corporations (DEC). There he held several positions for six years in PreSales, product marketing and later as European Marketing Manager for the desktop CAD/CAM business.
Further links:
- Tech Data
