Are Casual Games Vanilla?

The answer to the question of why a computer games publisher calls itself VANILLA is quite simple. In American, the word VANILLA is used as a translation for „Casual Games“, that is, „simple games“.

Archive notice: This article was originally published on November 29, 2007. Links and embedded videos are preserved as part of the historical record.

In general, all computer games from the company VANILLA are thus intended to be accessible and easy to play for everyone. The maximum in gaming fun is the focus. VANILLA, in fact. Building on this idea, VANILLA LIVE GAMES Softwareentwicklungs- GmbH was founded by Arnold Pötsch, together with Mario Baumann and Andreas Tobler, in December 2006.

Its first product will go online in March 2008. It is a completely new game concept in one of the most popular genres of the games industry. The game will be available both on the internet and in traditional retail.

The game is a multiplayer race against real opponents and real money and opens up completely new dimensions to the player. At the beginning, races will be held in the cities of Berlin and Vienna. Other capitals such as Rome, London and Paris will be added later. This will reach an audience of millions throughout Europe.

The race tracks lead through true-to-original locations, which the developers programmed in detailed work from the car perspective. Renowned cooperation partnerships have already been concluded and in-game advertising customers acquired.