Content providers including MTV Networks, Nasdaq, eBay, Reuters and Dolce & Gabbana were using Adobe mobile technologies built around Flash. Flash Home lets companies create dynamic mobile home screens, while Flash Cast 2 delivers data services to mobile subscribers.
Flash-based mobile interfaces
Flash Home combines customizable, data-enabled wallpaper and start menus with live services. Flash Cast 2 provides offline-capable sports, news and entertainment services tailored to particular users or devices. Operators using Flash Cast included NTT DoCoMo, Verizon Wireless and Chunghwa Telecom.
Adobe vice president for mobile and devices product management and marketing Gary Kovacs said Flash was intended to bring richer and more interactive interfaces from the web to mobile devices.
450 million Flash-capable devices
Adobe said Flash technology was installed on more than 450 million mobile devices worldwide through partnerships with network operators and manufacturers.
MTV Italia mobile business-development executive Simona Muti said Flash would support mobile delivery of music videos, television formats and news. Nasdaq Data Products associate vice president Claude Courbois discussed using Flash Home to display market information on small screens. eBay senior product manager Ken Sun cited real-time access to account activity, while Dolce & Gabbana digital marketing director Dennis Valle described a lifestyle channel built with Flash Cast 2.
Adobe also offered Flash Lite, a Flash Player runtime for phones and mobile devices. Flash Lite 3 supported Flash-compatible video and was integrated into devices including Nokia’s N95 series, Sony Mylo 2 and NTT DoCoMo’s 905i series. Flash-based interfaces also appeared in phones including the LG KE850 Prada, LG KG800 Chocolate and Samsung D900.
