Archive notice: This article was originally published on April 9, 2008. Links and embedded videos are preserved as part of the historical record.
Willi Kunth and Christoph Bühlmeyer, both fourth-semester Sports and Event Management students at Macromedia University of Applied Sciences, provided insights into their eye-tracking study in BMW AG’s brand world. Visits to the website were also examined.
The presentation was part of “INTRO SS08”, the semester opening of Macromedia University of Applied Sciences for Media, which took place on 17.3.08 at the Alte Kongresshalle by the Theresienwiese in Munich.
