Archive notice: This article was originally published on March 2, 2012. Links and embedded videos are preserved as part of the historical record.
The annual presents 150 creative workshops. Alongside familiar and major names in the sector, it also features smaller hot spots and promising newcomer agencies and studios from across Germany.
Those represented include, for example, + Ruddigkeit, 3st, 804©, Aimaq von Lobenstein, Blumberry, brandix, Bureau Bleen, cantaloop, Damm & Bierbaum, DauthKaun, demodern, denkwerk, DialogFeld, Etwas Neues entsteht, Flaechenbrand, Flok, Fuenfwerken Design, Gingco.Net, giraffentoast, Grabarz & Partner, Grimm Gallun Holtappels, gürtlerbachmann, Hi-ReS!, Kastner & Partners, kempertrautmann, kernpunkt, Kolle Rebbe, Kontrast, KW43, Landor, loved, m&r Kreativ, markenkonstrukt, MetaDesign, Mutabor Design, nulleins™, Oktober, Oliver Voss, Open Studio, Red Rabbit, ressourcenmangel, Rose Pistola, Schmidhuber, Scholz & Friends, Seidldesign or Strichpunkt, to name just a few participants.
Alongside the agency portraits, there are interviews and specialist articles. Answering questions are: Dr Sven H. Becker (TBWA), Virginie Briand & Michael Meyer (19:13 Werbeagentur), Tammo F. Bruns (kleiner und bold), Heiko Hinrichs (Syndicate), Christian Beckstein (Interbrand), Lars Behrendt (Granny&Smith), Peter Maeschig (Design for Business) and Regina Jäger (Jäger & Jäger).
The topics and authors of the specialist articles are:
“Is it too much change?” by Klaus Flettner & Jörg Puphal (Change Communication)
“Time is the new currency on the internet” by Philipp Erlach & Björn Eckerl (Vier für Texas)
“Back to the basics” by Henning Otto (EIGA Design)
“Wanting success or avoiding failure” by Thomas Strerath (Ogilvy & Mather)
“SELECTION” offers orientation and inspiration – for advertising clients and creatives alike.
