Archive notice: This article was originally published on February 8, 2016. Links and embedded videos are preserved as part of the historical record.
In the Coca-Cola spot, Marvel cinema fun met advertising message. Ant-Man versus Hulk, or why you should not steal the green scientist’s last Coke:
The theatrical release of “The First Avenger: Civil War” is expected in late April/early May. Here is the Super Bowl trailer:
For advertising purposes, Mountain Dew used a slightly disturbing CG character combining dog/monkey/baby:
Roland Emmerich’s new “Independece Day” film once again goes all-out with effects. Theatrical release is in the summer.
“Deadpool” opens in cinemas this week; at the Super Bowl, the makers beat the advertising drum once more with this trailer:
Oh yes, and the second part of “Teenage Mutant Ninja Turtles” is also coming: in August 2016, the turtles can wield their weapons again:
Personally, though, we are looking forward much more to “Secret Life of Pets”. The Super Bowl spot showed a few previously known preview scenes and several new ones:
No CG in the spot, but a funny Anthony Hopkins in the “Never a Sellout” commercial:
T-Mobile was also in a funny mood for the Super Bowl and recruited hip-hopper Drake, his “Hotline Bling” song and his strange-looking light-box dance for the advertisement:
