dc days: On Air Promotion

“Because they don’t know what they are doing” preoccupied not only James Dean, but also many television stations. Good On Air Promotion also depends on the briefing of the service providers.

Archive notice: This article was originally published on October 21, 2007. Links and embedded videos are preserved as part of the historical record.

Klemens Ehret and Jürg Steudler explain what a good and what a bad briefing looks like on November 9, 2007 between 14:30 and 15:30 in the Mombert Hall.

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