Archive notice: This article was originally published on November 13, 2007. Links and embedded videos are preserved as part of the historical record.
Sports marketing firm Kick Off Events takes over the Romanian section of the Electronic Sports League, Europe’s largest league for computer gamers, in November. Kick Off Events has been working for some time with clients such as Gheorghe Hagi or Gheorghe Popescu. Within the Electronic Sports League, “Kick Off Events” also operates the ESL Pro Series Romania, the highest national class. In the games Warcraft 3 Defense of the Ancients, Counter-Strike and FIFA 08, 10,000 euros in prize money will be distributed in the first two seasons.
“Kick Off Events is the perfect partner for us to establish the ESL in Romania. The company has long been active in sports marketing and brings this know-how to the growing e-sports scene”, says Sebastian Weishaar, Director International Partner Management at Turtle Entertainment, the operator of the ESL.Kick Off Events has been active as a full-service agency in Romanian sports marketing since 2005. The firm is specialized in marketing for sports federations, athletes, sports clubs but also commercial companies. In addition to Hagi and Popescu, its clients include Dan Petrescu, the Romanian Golf Federation, Gillette and Samsung. Kick Off Events is the official partner of IMG Media in Romania, a world-leading sports, entertainment and media agency.
