Archive notice: This article was originally published on June 16, 2009. Links and embedded videos are preserved as part of the historical record.
The film was presented for the first time at the company’s stand at IDS, the dental-industry trade fair in Cologne.
Working with director and producer Götz Hudelmaier of Pumpkin Film, the Electronic Media team at a,a,&i, led by Jonas Kiefer, handled the entire implementation. Using sophisticated 3D visualisation and compositing, artist David Purviance staged the new Phonares tooth line as valuable works of art in a museum-like space. The impressive execution highlighted the value of the Phonares products as a unique selling point.
Interested parties can order a showreel featuring this and other work by the Electronic Media team, including projects for Credit Suisse, Elco and Nemetschek, Fides & Partner.
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