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N24 Chief Torsten Rossmann Also Becomes Sat.1 Managing Director
Torsten Rossmann, 44, managing director of the news channel N24, will become an additional managing director of Sat.1 on January 1, 2008. At the same time, Matthias Alberti, 44, moves up to chairman of the management board.
S4M at Canadian Broadcast Conference SAC 2008
S4M – Solutions for Media is taking part as a sponsor for the second time when the Canadian broadcast conference SAC opens its doors in Toronto. On February 11 and 12, 2008, around 200 high-ranking delegates will learn about topics relating to the broadcasting sector.
BVDW Opens Academy of the Digital Economy
The German Association for the Digital Economy (BVDW) e.V. today officially founded the Academy of the Digital Economy.
Coca-Cola Launches Marketing Campaign in Virtual World
Corporation lures consumers to bottle-shaped Internet island.
Are Casual Games Vanilla?
The answer to the question of why a computer games publisher calls itself VANILLA is quite simple. In American, the word VANILLA is used as a translation for „Casual Games“, that is, „simple games“.
S4M honoured at the Media Excellence Awards
An international jury awarded the S4AdSales cross-media sales system the distinction “Highly Commended” at the 2007 AIB Media Excellence Awards in London.
Bunte Online and IVYworld.de launch with new technology and sales
Tomorrow Focus AG launched two new websites this week.
Grid-TV selects the MimundoTV player for its hybrid-TV solution in the IPTV market
Grid-TV and Mimundo Concept are partnering to develop an innovative hybrid-TV solution for the consumer market.
S4M delivers real-time broadcast-management system for CanWest MediaWorks
Canadian media company CanWest MediaWorks and Cologne-based systems and consulting firm S4M have completed the largest phase of a joint major project, developing and implementing a highly integrated broadcast-management solution.
MMOG phenomenon
Online gaming is booming like never before. The communities of massively multiplayer online games (MMOGs) are growing rapidly. Several million players worldwide are active in the virtual worlds of 'World of Warcraft' & Co.; however, the number of registered users of lesser-known MMOGs such as 'Habbo Hotel' or 'Puzzle Pirates' also often exceeds the million mark. The upcoming GAMEplaces evening, which takes place on 21 November in Frankfurt am Main, is dedicated to the online gaming worlds of MMOGs
dedicated to the online game worlds of MMOGs. In addition to cultural factors such as social interaction or the organisation of virtual societies, the potential and risks of online worlds will also be discussed from an economic perspective. What influence do virtual worlds in general and MMOGs as a particularly popular type of game have on social processes such as communication and interaction? How should virtual worlds and virtual friendships be assessed in comparison to their counterparts in 'real' life? These are questions that the operators of major MMOGs are increasingly looking into with regard to the marketing of their titles, as online communities are becoming an attractive target group for so-called in-game advertising. "The form in which the respective online communities are constituted is of course closely linked to the genre of the game," explains Janette Keller from Weber Networking, who is involved in the conceptualisation of the upcoming GAMEplaces evening. "That's why we will be analysing the topic using different MMOGs," Keller continues.
Speedball 2 – Tournament scores with in-game advertising
IGA Worldwide supplies the newly released gaming classic with dynamic
in-game advertising
S4M nominated for AIB Media Excellence Awards 2007
S4AdSales sales system shortlisted in the “Gear of the Year” category
ArcelorMittal and Nemetschek sign a strategic agreement
Both companies are pushing cooperation and the promotion of planning and modelling software for steel construction.
Prizewinners of kurzundschön selected
On October 31 at 8:00 p.m., the 13 best films of the young talent competition
kurzundschön were honored in Cologne. In addition, the juries handed out 10 honorable
mentions to young talents and their films.
Video stores want to win customers back
Germany’s video stores are trying to win back their customers as part of a broad-based advertising campaign.
NBC UNIVERSAL study: Further growth and positive advertising effect on TV specialty channels
Digitization is further unfolding the German TV broadcaster landscape: numerous new broadcasters are launching, specialty channels have long since established themselves in the German TV market - the niche is booming.
NBC and News Corp. forge ahead with Internet video
Media giants News Corp. and NBC Universal launched their joint Internet video service Hulu.com on Monday, through which TV series and feature films are shown free of charge. There will be advertising for this, the companies announced.
animago winner MACKEVISION at the first digital creation days 2007
The Stuttgart specialist for 3D visualization and winner of last year’s animago award, MACKEVISION, will have its own booth at the “digital creation days” industry forum, which is taking place for the first time in Karlsruhe on 08 and 09 November 2007.
n-tv plus Adds Archive and Full-Screen Mode
The interactive television service adds an archive, full-screen playback, website links and a permanent advertising module.
Smith & Foulkes from production company Nexus win award
Nexus celebrates its fourth success in its fourth year.
Sybase 365 launches new gateway for MMS content
Central connection enables direct delivery of rich media content to millions of mobile users.
Microsoft uses avatar to address consumers
A new campaign provides information about the possibilities of the networked home. An avatar guides visitors through the site
Microsoft with strong increase in sales and profit
The world’s largest software group, Microsoft Corporation, sharply increased sales and profit in the first quarter of the current 2007/2008 financial year thanks to excellent business with its Vista operating system, Office software and entertainment division.
Metricminds celebrates House Warming Week in Frankfurt
After four months of conversion work, the new metricminds studio is ready for use. To duly inaugurate the new location of the Frankfurt motion capture studio, the “HouseWarmingWeek” will be celebrated from October 29, 2007 – November 2, 2007. Customers, colleagues and interested people from the media landscape are invited to heat things up in Frankfurt.
NeoMedia and Gavitec AG – mobile digit present the NeoReader
NeoReader is a mobile universal 2D scanner and offers easy access to any content via mobile phones. The know-how of NeoMedia Technologies Inc. and Gavitec AG - mobile digit went into the joint development.
Azlan uses Videonize to improve communication with specialist retailers
Tech Data’s business division uses audiovisual e-mails to present complex subjects more simply and effectively.
dc days: On Air Promotion
"Because they don’t know what they are doing" preoccupied not only James Dean, but also many television stations. Good On Air Promotion also depends on the briefing of the service providers.
The MP3 search engine eSpew.com cooperates with HooQs(TM) and launches a service for free music downloads to mobile phones
eSpew, the world’s largest online search engine for free downloads of MP3 music, is growing, with over 19 million MP3 songs and more than 1.3 million visitors per month.
Internet Auto Award 2007: The winners
There is reason to celebrate in Ingolstadt: At the Internet Auto Award 2007, Audi prevailed in no fewer than six of nine vehicle categories.
denkwerk and Condor set course for the OnlineStar ’07
Cologne Internet agency is nominated for the best banner campaign.
NomadsLand Shares Revenue with Filmmakers
NomadsLand extends its advertising and download revenue-sharing model from independent filmmakers to written citizen journalism.
SevenOne Builds Full-Screen WMF Cut-In
SevenOne Media creates a custom ProSieben cut-in that turns the WMF 1 coffee machine into a full-screen frame around live programming.
Spin.de rises into the top 3 social networks in Germany
The social network spin.de (spin.de) has now also officially risen into the top 3 German communities. According to the latest IVW evaluation, page impressions in September more than doubled compared with the previous month. This puts spin.de in third place in the social networks segment after StudiVZ and Lokalisten. With 309 million reported page impressions, the platform is among the top 15 of all German web offerings.
TOMORROW FOCUS AG with first booking for Short Clip Ad advertising format
TOMORROW FOCUS AG can announce the first booking of its new Short Clip Ad advertising format. The Short Clip Ads offered exclusively in the TOMORROW FOCUS network were officially presented to the trade-fair audience for the first time at OMD 2007 in Düsseldorf.
Google Adds Video Units to AdSense
Google's US Video Units programme combines YouTube clips with contextual AdSense advertising and click- or impression-based billing.
German gross advertising market rises significantly in the first nine months of 2007
The German gross advertising market continued to grow in the first nine months of 2007.
Advertising-Funded Zero-Rate Mobile Phone Is Implemented with Mobile Virtual Network Operator Services from TietoEnator
TietoEnator supports Blyk, a new advertising-funded mobile phone service for young people, by building a Mobile Virtual Network Operator Service (MVNO). The project includes application and business process management and the provision of a scalable and cost-efficient IT infrastructure.
New Image Campaign “Finally Autumn”
Sat.1's Creative Solutions division at ProSiebenSat.1 Produktion develops on-air campaign
Online Voting for the Best “Coke Zero Viral Movie” Begins
Coca-Cola, McCann Erickson and Bitfilm organize advertising-spot competition / Internet users vote, winners receive cash prizes and a directing commission
DIGITAL PRODUCTION in an Interview with Marcus Metzner of S4M
Solutions for Media – S4M uses IBC 2007 to present its product portfolio to the trade audience. DIGITAL PRODUCTION spoke with Marcus Metzner, Corporate Communications,
about integrated broadcast management solutions.
Mobile Content Day Again in Hamburg
The fifth Mobile Content Day will take place on September 14, 2007 under the motto "Mobile Content for Publishers and Agencies".
“Prefabricated Construction Method” for Video Clip Competitions
Video clip competitions can now be integrated directly into company homepages using the “prefabricated construction method”. The CRAZY AWARD portal is offering this service from September 2007. This expands the portfolio of marketing features for the Internet by another important building block.
Short Films About the Beer Crate
That is exactly what the video clip competition by the company adduce is about. Unconventional short films are being sought on the subject: “How can the function of a beer crate be expanded?” The competition takes place on the CRAZY AWARD portal.
2D Barcodes Connect Print to Mobile Video
Camera-readable 2D barcodes are linking print advertisements and editorial pages to mobile websites, video, and digital tickets.
Nickelodeon Stops Marketing Junk Food
The children’s television channel Nickelodeon will no longer make its licensed characters available to advertise junk food.
Google launches multimillion initiative for SMEs
The global market leader among search engine providers launches an initiative worth millions for German SMEs.
German “advertising-film Oscar”: Submission deadline extended
Final call for the VDW AWARD / Participation now possible until mid-August
Paramount Home Entertainment has new website
At www.paramount.de, the Paramount Home Entertainment website presents itself in a new design, packed with a great many new features. Clarity, scope of functions and information as well as user-friendliness were at the forefront of the website relaunch.
Springer boss Mathias Döpfner is Top Media Manager 2007
kress report has named Mathias Döpfner, Chairman of the Executive Board of Axel Springer AG, the most important media figure of 2007.
Microsoft establishes research center for search and advertising technologies
New Internet Services Research Center (ISRC) is affiliated with Microsoft Research
Advertising customers avoid Tour de France
Advertising customers are juming ship from the Sat. 1 television channel because of its broadcast of the Tour de France.
IP Deutschland Managing Director Florian Ruckert is AGF board member
Florian Ruckert, Managing Director Marketing at IP Deutschland, was appointed to the board of Arbeitsgemeinschaft Fernsehforschung (AGF) as representative of the RTL channel family and as deputy chairman effective July 1.
Nielsen Media Research publishes gross advertising expenditure of non-classical media
Nielsen Media Research now also reports the advertising expenditure for the cinema, Transport Media and At-Retail-Media media in the first six months of 2007.
Nokia Siemens Networks outlines “TV 2.0” future
Innovation manager Lydia Aldejohann holds out the prospect of personalization of the offering, new advertising mechanisms, new forms of use
EyeWonder launches AdWonder 9.0
Authoring tool for Flash online ads improved / No need to leave the Flash environment / Promises time savings in production
Axel Springer Academy launches funding initiative for creative media projects
Up to 500 000 euros in funding for the realization of an original media project / Jury members include Oliver Berben, Michael Conrad, Florian Henckel von Donnersmarck, Max Hollein and Jette Joop
TV Movie appears with Harry Potter collector’s album from Panini
The movietainment magazine TV Movie from the Bauer publishing group and Panini Verlag have entered into an attractive cooperation. Right on time for yesterday's film release, issue 15 of TV Movie appeared in a package with the current Panini collector's album for the cinema film "Harry Potter and the Order of the Phoenix".
CNN sales team is top in Europe!
CNN International's sales team enjoys the best reputation in Europe. This is the conclusion of a survey of leading advertising and media experts.
ProSieben in the 2007/2008 TV season
According to its own information, ProSieben has proven in recent months that the channel is on the right track: With almost 18.0 percent market share, the channel is the undisputed No.1 among 14- to 29-year-olds and the clear No.2 among viewers aged 14 to 49.
Telecommunications Providers Lead the Product Ranking
With an increase of 3.1 percent to 271.2 million euros in advertising revenue, consumer magazines and TV together close calendar week 26. While consumer magazines had to record a reduction in their advertising proceeds, advertising television posted an increase of 32.5 percent to 137.4 million euros.
VDW Award 2007 Opens for Entries
Advertising film competition under the slogan "Alles auf die 07"; entries close on 3 August 2007.
New animago AWARD category
Due to numerous entrys, a new animago category has been added: "Best commercial"
animago Adds Best Commercial Category
A high number of advertising-film entries has prompted a new "Best Commercial Production" category.
Nuremberg Seeks Advertising Spots
A nationwide competition invites professional and amateur filmmakers to create unusual advertising spots for the Nuremberg metropolitan region.
German Multimedia Award Presented in Berlin
Twelve award winners / Bulk of submissions from advertising and PR / Presentation as part of DMMK - Digital Economy
German Multimedia Award (DMMA)
The best mobile applications can once again hope to win a German Multimedia Award in 2007, which, as in the previous year, has a separate category dedicated to mobile. The award ceremony will take place on 21 June at an evening event on the occasion of the German Multimedia Congress (DMMK) - Digital Economy in Berlin. In addition to the Mobile category, the German Multimedia Award 2007 will also include the following submission categories: Advertising/PR, Information, Entertainment, E-Commerce / Sales Support, Interactive Services, Web 2.0 Applications, Innovative Installations (Kiosk Systems, Installations, E-Mail, Interactive TV (i-TV).
NAB: Anystream Speeds Up Agility
Further development of the Agility platform with faster HD transcoding and Live Flash Support / Advertising management solution for Velocity
NAB: Google Boss Takes on Super Session
Eric Schmidt emphasised the importance of his company for the media and broadcast industry
4. GfM World Congress 2007
The focus is on in-game advertising, one of the fastest-growing advertising segments according to experts. Trends in the areas of e-game and mobile entertainment will also be discussed. The congress is aimed at advertising, media and marketing decision-makers as well as product managers from the brand world, executives and producers from the media industry.
ADC Awards Show
At the ADC Awards Show, the ADC nails will be awarded to the most creative minds of 2006 - for advertising, media, editorial, spatial communication and design.
From 23 March to 26 March 2007, the exhibition will showcase the winning entries and all the competition entries in Hangar2 at Tempelhof Airport.
Creative TV Channel Idee07 Launches on the Web
New IPTV offering is intended to serve creative people as a platform for ideas in the field of communication
Creation Club Takes Over DSF On-Air Design
Creation Club will produce DSF's on-air promotion, channel design, programme graphics and special-advertising elements through 2009.
Mobile Forum 2007 Surveys Emerging Market
More than 350 attendees examined mobile transmission, advertising and content at Plazamedia's Studio 7 near Munich.
Mobile Forum at Plazamedia
Plazamedia, Medientage München and MedienCampus Bayern outline the future of mobile business in Munich on March 8
Spotlight Advertising Film Festival: 2007 with “Web & Mobile” Category
Participation open to professionals and students / Submission deadline extended
Mobile TV Forum Searches for Original Content
The third Mobile Multimedia Forum examined production formats, viewing behaviour, pricing and advertising for mobile television.
Seminar on Media/Trailer Scheduling by Eyes & Ears and ProSieben
Two-day event on November 16/17 in Munich
Mobile TV Channel with Exclusively User-Generated Content from October
Munich service provider Gofresh promisses users interaction and advertising clients precise targeting
VDW Award 06: The Family Meets
The German Commercial Film Producers Association presents its VDW Award on September 23 at schauspielfrankfurt in Frankfurt am Main
IBC 2004: S4M Shows Cross-Media Software Suite
From September 10 to 14, S4M Will Present Its Fully Integrated Cross-Media Software Suite and Its Latest and Most Up-to-Date Software Developments at IBC.
Sonoton Offers Exclusive Production Tracks
Sonoton offered hundreds of completed production-music tracks online with exclusive licensing across specified media and territories.
ElbTec Introduces Game Engine for Adgames
ElbTec Topas is a game engine designed for interactive online advertising.
New Virtual Reality Show Format
Cyfi Picture AG is developing a new form of entertainment show for a large audience with the help of state-of-the-art digital computer technology.
Rich Internet Applications Bring Noticeable Profit
According to a study by the American market research institute IDC, rich Internet applications can lead to a 25 to 50 percent increase in online sales compared with classic web applications.
Intermedia Globe 2003: Bavaria Film Cleans Up
At this year’s World Media Festival 2003 in Hamburg, where entries from 24 nations were in competition, Bavaria Film Interacive was among the big winners.
New Establishment: Liga_01 Computerfilm GmbH
The newly established "Liga_01 Computerfilm GmbH," focusing on animation, was founded in Munich.
3D Animation: Discreet and yello Launch Inside 3D
Discreet and yello present Inside 3D on the shared.cc Internet platform. Inside 3D offers beginners in visualization workshops on subject areas such as stage construction, product design or mechanical engineering.
Advertising-Game Makers Wanted
Online advertising games (ad games) are becoming increasingly important for keeping fleeting Internet visitors on websites longer and more intensively. A talent competition now offers young game designers the opportunity to recommend themselves to potential clients.